C’est bouclé entre la Ligue 1 et McDonald’s

Farewell Uber Eats, from next season and for the next three years, we will have to deal with McDonald’s in Ligue 1. As Daniel Riolo announced in recent days to everyone’s surprise, the deal is close to being concluded according to information from Foot Mercato. This agreement could bring in nearly twenty million euros per season to the LFP, compared to « only » fifteen million in the past four years with Uber Eats. A verbal agreement has therefore been reached between the various parties, and all that remains is the signature and official announcement, which could come at the end of the month as revealed by Daniel Riolo on L’After two days ago.

The government gets involved #

According to the French journalist, the government has directly intervened in this deal to secure the best possible agreement for the league, just as it did with the TV rights between Emmanuel Macron and the Emir of Qatar, according to Daniel Riolo. While both the LFP and McDonald’s wanted to keep a low profile after this announcement, it appears that this agreement is indeed happening. However, Uber Eats had tried to extend its agreement for three additional seasons and even had an oral agreement with the LFP before being surpassed by the much more enticing offer from the fast-food giant. Kylian Mbappé, who had already refused an advertising campaign for the KFC brand with the French national team, seems to be leaving at the best of times to avoid being associated with McDonald’s.

🚨💣verbal agreement between the LFP and Mc Donald’s for the naming rights of Ligue 1. PSG, Marseille, AS Monaco, Lyon, and 14 other elite clubs will compete in Ligue 1 Mc Donald’s next season.https://t.co/ieSTb0dBS0 https://t.co/uwoTDHsGf1 pic.twitter.com/bJFr3gS2LA

— Sébastien Denis (@sebnonda) 8 mars 2024